Skip to main content

Can Guerrilla Marketing work for restaurants?

Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend.”


Guerrilla marketing is a powerful method of leveraging creativity to drive awareness.

The concepts behind guerrilla marketing requires creativity and marketing intuition. If you find your restaurant needs to ‘switch things up’, executing a guerrilla marketing campaign might be the answer. When implementing guerrilla marketing for restaurants, you need to make sure your brand covers its bases. The campaign should be fun, innovative, and demand the attention of your customers.

A recent survey of small business owners dove into the world of small business marketing and found that that 43% of all owners spend less than $200 a month on marketing. Another group of owners (33%) indicated they spent anywhere between $200 and $1,000 per month on marketing. The key takeaway is that small business owners – particularly restaurants – have a limited marketing budget to work with.

Because of this, you’ll need to think of some restaurant marketing hacks to shock or entertain your restaurant customers. Maybe consider making an 80-foot long pizza? Whatever you choose, staying engaged and having fun is the most important part to guerrilla marketing for restaurants.

A Fresh Approach

Customers have a tendency not to trust traditional advertising. This is specifically true if they know they’re being targeted. Guerrilla marketing is a refreshing way to break away from that mold. This approach applies to online channels as well. Take your fearless guerrilla marketing mindset to platforms like Facebook, Instagram, and Twitter. Create content that aligns with your audience, so it feels more authentic than promotional. Jay Conrad Levinson introduced the concept of guerrilla marketing back in the 1980s, and the approach still rings true today, “Guerrilla marketing embraces 360 degrees of communication, reaching target audiences in as many ways as are affordable and possible.”

Next Steps

If you are looking to begin your guerrilla marketing efforts, take a look at this helpful list of ideas from United Capital Source. You can take on some of these efforts yourself, or work with your team and delegate tasks accordingly.

Activate Your NetWaiter Site

In addition to your guerrilla marketing efforts, if you want to attract more local customers and keep them informed about your restaurant, check out NetWaiter’s restaurant platform and network. You can search for, and activate, your NetWaiter site and app here:

NetWaiter Team

Author NetWaiter Team

More posts by NetWaiter Team