This guest post about Customer Review Campaigns is from Erick Copello, Marketing Agent at Camino Financial.
It can be challenging trying to scale your restaurant business amidst dynamic trends and increasing competition. If your restaurant received money from a program that offered loans for immigrants or elsewhere, to invest in marketing your business, it is essential to back up your efforts with a solid customer review campaign.
You can break down your customer review campaign into actionable steps to help you increase your restaurant sales.
What are Customer Review Campaigns?
A customer review campaign is a series of activities involved in collecting reviews from customers and using the feedback to market your business. When collecting these reviews, it is important to focus on both the positives and negatives.
Positive reviews attract fresh customers because it’s concrete proof that your services are excellent. In comparison, negative reviews can be used to focus on improving aspects of your business where you are possibly lacking.
There are various platforms you can use when it comes to running a customer review campaign. Some of these platforms are paid and come with premium features. Find one that fits best for your business and budget.
Benefits of Developing a Customer Review Campaign for your Restaurant
Customer reviews have a decisive way of influencing the perception and opinion of prospective customers about a business. If you are looking to develop a customer review campaign for your restaurant, here are some things to know:
We are likely to be influenced by positive comments about a business, and it sometimes nudges us to take action. With a customer review campaign, you can present social proof to your prospective customers that your restaurant is credible and trusted to provide excellent service.
2. Improve Customer Service
When you assess reviews from customers, you will begin to understand how to serve them better. You need to provide customers the chance to give genuine feedback on what they want. This will help you create a positive experience, making your restaurant a more profitable business in the long term.
3. Generate More Reviews
When other customers begin to see people give positive reviews about your restaurant, they will be encouraged to do the same. Therefore, you will get more reviews that will boost your restaurant’s credibility and popularity.
4. Improve Your Rankings
Anyone who conducts a local search for restaurants near their location will stumble upon restaurants that have several reviews. For local search, it’s a crucial factor that helps businesses rank well.
Ideas and Strategies to Run Successful Customer Review Campaigns
A customer review campaign is an intelligent way to get an edge over local competitors. Many customers trust online reviews, and will be motivated to patronize your restaurant.
One of the ways to achieve this is to request their feedback anytime they patronize your restaurant. Some customers feel appreciated when they get an email almost immediately, asking for their feedback.
Next, ensure the email is clear and straight to the point. You don’t want to bore customers with long sentences because you want their feedback. A brief message with a link in the email that leads to the review page is ideal. Also, don’t forget to personalize your emails when sending them.
Customer reviews can provide you value in the long haul. Hence, it is important to take advantage of them to scale your business. If you are looking to better serve current and prospective customers, run a customer review campaign.